It was when he opened the BOY store on the Kings Rd in that things really began to take shape though. Every day of trading the streets outside the shop would be packed with its elaborately dressed and styled clientele, whilst inside Billy Idol worked the till and Phillip Salon made the tea. BOY was the epicentre of a new dawn in both fashion and music, defining the spirit of punk and birthing the New Romantic scene that appeared in its wake.
In , It was from here that the creative element of BOY came into its own and things started to go into the stratosphere. Fuelled by a constant desire for reinvention and a hunger to set innovative new styles and trends, BOY quickly became the most iconic and talked about label on the planet. The prominence of the label continued throughout the 80s and into the 90s, where trademark BOY tees were adopted as the uniform of choice for the acid house movement and the Ibiza explosion, and were an unmissable presence during the summer of love.
Then, at the height of its fame, BOY finally buckled beneath the numerical demands of an international buyers list that had spiralled out of control, causing the label to indefinitely close its books….
Word of mouth and a passion for the brand amongst those versed in its history kept the label alive throughout the nineties. In second hand stores and charity shops the world over, original BOY pieces became the most fetishised of finds. You know I love a London boy. I enjoy walking Camden Market in the afternoon. He likes my American smile, like a child when our eyes meet.
Darling, I fancy you. Took me back to Highgate, met all of his best mates. So I guess all the rumors are true. Boy, I fancy you Ooh. And now I love high tea, stories from Uni, and the West End. You can find me in the pub, we are watching rugby with his school friends. Show me a gray sky, a rainy cab ride. Babes, don't threaten me with a good time. But God, I love the English. You know I love a London boy, I enjoy nights in Brixton. Shoreditch in the afternoon. Boy, I fancy you. So please show me Hackney.
Doesn't have to be Louis V up on Bond Street. Just wanna be with you. Wanna be with you. Stick with me, I'm your queen. Just wanna be with you Wanna be with you.
Wanna be with you Oh. You know I love a London boy, I enjoy walking Soho. Drinking in the afternoon Yeah.
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